Coca-Cola and Pepsi-Cola have been bitter rivals for years and therefore they have many biases for themselves and against the other. This advertisement shows these biases from the Pepsi side. This advertises Pepsi max against Coke zero product. When the Coke zero truck driver tastes Pepsi max, he is awestruck by the taste and how it compares to Coke Zero. This compares to the Pepsi man who does not taste the Coke product at all thus showing the bias that Pepsi is so much better that Pepsi knows that he needn’t even try and taste Coke Zero. Plus, that would ruin the advertisement. The song Why Can’t We Be Friends shows how Pepsi is the good guy in the rivalry. This tries to run people’s sentiments towards Pepsi. This shows the bias that Pepsi is all around better not just in taste. This is a well formulated advertisement that shows how much better Pepsi max taste and personality is. The people in the advertisement serve as sort of a personification for Pepsi Max and Coke Zero. Pepsi is nice and Coke is nice but that nice turns out to be fake when the Coke man throws Pepsi out a window. Thus, Pepsi is overall better through the works of the bias in this television advertisement.
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