Sunday, February 27, 2011

Free Write: School Killers; profiling

School shootings are not a simplistic matter. Every generation is represented at schools and putting one if not all of these generations is a risk.It seems to be impossible to eliminate the risk of school violence. Those that are considered violent come in all different profiles. Some have a perfect family, others have divorced parents, some have no parents at all, and then there is the multitude of other situtations not mentioned. The only thing common between shooters is that they all plan ahead. They do not simply snap and decide to be violent. They plan weeks, even months in advance for their scheme. This is seen in Columbine in the way that Eric and Dylan planned their attack upon their student body. Some shooters are driven to violence by their lack of socialization and their feelings towards the general society. This is not seen in Eric and Dylan as both are "ladies men" and both have dates for prom and they also have each other. Being a loner more qualifies depression, not violent antics. So how would one identify a potential school shooter threat? The secret service suggests that you should interview those closest to the threat. You should ask things about their behavior, any possible emotional problems, their potential access to weapons, etc... This is a much more accurate way to identify a threat than that of profiling a killer into a category. In my opinion, killers can only be put into the specific category of killers. Other than that, they all have something different messed up in their brains.

Tuesday, February 22, 2011

Pepsi Max commercial bias

Coca-Cola and Pepsi-Cola have been bitter rivals for years and therefore they have many biases for themselves and against the other. This advertisement shows these biases from the Pepsi side. This advertises Pepsi max against Coke zero product. When the Coke zero truck driver tastes Pepsi max, he is awestruck by the taste and how it compares to Coke Zero. This compares to the Pepsi man who does not taste the Coke product at all thus showing the bias that Pepsi is so much better that Pepsi knows that he needn’t even try and taste Coke Zero. Plus, that would ruin the advertisement. The song Why Can’t We Be Friends shows how Pepsi is the good guy in the rivalry. This tries to run people’s sentiments towards Pepsi. This shows the bias that Pepsi is all around better not just in taste. This is a well formulated advertisement that shows how much better Pepsi max taste and personality is. The people in the advertisement serve as sort of a personification for Pepsi Max and Coke Zero. Pepsi is nice and Coke is nice but that nice turns out to be fake when the Coke man throws Pepsi out a window. Thus, Pepsi is overall better through the works of the bias in this television advertisement.